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OptionSoft to connect with Provider Exchange Network

OptionSoft menu connection with Provider Exchange Network (PEN) increases integration opportunities for OptionSoft dealers, insurance providers, third party administrator partners and PEN-enabled providers.

SOUTHFIELD, Mi., September 19, 2012 – Provider Exchange Network (PEN), a division of Open Dealer Exchange, LLC, announced today that it has agreed to integrate with the OptionSoft Technologies F&I Menu. This integration will allow OptionSoft to better serve its thousands of dealers via PEN's streamlined electronic rating, forms and contract booking connection.

"We have had a number of requests from our provider customers and their dealers to enable OptionSoft Menu," said Ron Greer, Vice President of Provider Services at PEN. "We are both happy to complete the integration in a timely manner to maximize the value for all of our mutual customers."

PEN is an electronic data exchange that streamlines the sales process by integrating the F&I product provider with the dealer's point-of-sale system, whether through a menu or directly with the dealership management system (DMS) desking software. This unique integration approach eliminates the need for separate applications to enable full electronic contracting for aftermarket products. Functions include electronic ratings, forms preparation and contract booking.

"Integration to PEN allows OptionSoft to become more responsive to our clients with more efficiency," said Ken Tomaro, President of OptionSoft Technologies. "Our dealers benefit through access to PEN's network of VSC and Ancillary product providers. OptionSoft benefits through reduced administration, allowing us to focus on our dealer facing products."

With real time reports, full customization and industry leading tools, OptionSoft is a platform that supports a business manager's success, without controlling their process and keeping them compliant. "Supporting dealer flexibility and choice is what PEN is all about," Greer added.

To learn more about PEN, visit the website at


About Provider Exchange Network

A division of Open Dealer Exchange, Provider Exchange Network (PEN) focuses solely on the relationship between the F&I product provider and their dealer's preferred software application, such as the dealer management system (DMS) or electronic menu. Using exclusive Patent Pending technology, PEN connects various dealer service providers, menu companies and administrative systems to the majority of dealerships in the United States with the most advanced connection in the industry. The flow of information through PEN reduces costs for the provider through rapid, accurate and secure transactions in a paperless process that is easy for all parties involved. For more information on PEN, please visit

About Open Dealer Exchange, LLC

A joint venture between ADP Dealer Services, Inc. and The Reynolds and Reynolds Company, Open Dealer Exchange is a technology leader within the automotive F&I process for connecting lenders and F&I product providers with their dealer partners throughout the United States and Canada. By providing a direct connection into the dealership's main network — the DMS — Open Dealer Exchange virtually removes the need for the dealer to leave their system-of-record during the F&I process. This innovative process results in increased operational efficiencies, reduced contract errors, and a more streamlined process with a lender or provider's franchised dealerships. For more information on Open Dealer Exchange and its divisions, please visit

About OptionSoft Technologies

OptionSoft, located in Malta, NY was established in 2003 as a software solution provider in the F&I, Sales, Service, Compliance, CSI and CRM sectors of the automobile industry. OptionSoft delivers an extensive range of complete and secure electronic solutions including rating, contracting, signature, remittance, and a full line-up of training and business development tools to assist our partners in monitoring and growing their business. With intuitive and innovational software, mobile technologies, and exceptional service and support, OptionSoft is committed to providing the cutting edge technology and support that enables our partners to stay in the forefront of their marketplace. Please visit

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