What is Provider
Exchange Network?

Provider Exchange Network –or PEN—is an electronic data exchange that streamlines the sales process by integrating the F&I Product Provider with the Dealers’ point-of-sale system. PEN connects the Provider to a network of Dealer Systems including DMS, Menu, and Specialty Applications.

The Industry wants and needs eContracting and PEN enables Dealer adoption through unmatched, flexible integration.

How Does PEN Work?

PEN connects many aftermarket Product Providers to many Dealer System Providers.

We focus on the relationship between the Product Provider and the dealership’s preferred Dealer System Provider (DSP). DSP is a broad term for the software used by Dealers to promote the sale of aftermarket products. These systems include the DMS, Menu, and Specialty Applications.

PEN standardizes data between hundreds of systems to make eContracting easier and traditional methods obsolete.  Our Integrated eContracting technology eliminates the need for:

X DMS Forms  X Portal Integration

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The PEN technology enables seamless aftermarket product eContracting through electronic ratings, forms and contract origination, streamlining the sales and administrative process.

We help a Provider become more integrated into a Dealer’s workflow while PEN connected Dealer Systems enjoy the benefits of a more robust Dealer solution- without the heavy lifting.


eRating enables Dealers to use their DMS, Menu or Specialty Application to receive accurate, real-time aftermarket product eligibility and pricing from the Provider directly into their current software.


Aftermarket product eContracting complements the Provider’s System by eContracting in the Dealer’s System. The correct forms are sent by the Provider to the Dealer’s System and are automatically registered in the Provider’s Portal.

PEN Services

We help Providers and Agents take full advantage of the PEN integration technology through eContracting educational and business support, and customized resources.

Who We Serve

PEN is dedicated to servicing 130+ Product Providers and Administrators, supporting aftermarket products such as VSC, GAP, and Tire & Wheel with integration to 30+ Dealer-based systems including the DMS, Menu, and Specialty Applications.


Enjoy flexible integration with the systems Dealers already use to sell aftermarket products. Integrated eContracting is an extension of your existing eContracting functionality.

In the News

NADA 2020

Schedule a Private Meeting

Providers, are you planning on attending NADA? Click here to request a private meeting with PEN while you’re there to:

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  • Coordinate demos of Integrated eContracting with many of our PEN connected Dealer System Providers
  • Discuss integrating your products with the PEN
  • Learn about what PEN Services has to offer you and your Agents to help Dealers successfully eContract products

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Provider Exchange Network Overview


Download our 2-page overview outlining of how PEN works, what makes us stand apart, and the features and benefits of our technology.

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PEN helps make eContracting easier for everyone!

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Agent Leadership Guide

Valuable Resource Materials for Agents

Ron Greer, Vice President of PEN Services, talks about assisting Agents nationwide.

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Click here to read Ron’s Agent Summit interview to learn more about engaging dealers to effectively use their retail technology and how PEN Services can help. Also, download our Agent Leadership Guide and eContracting Vital Signs Checklist before the next Dealer visit.

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