Product Providers

PEN enables real-time integration that connects Provider Systems to Dealer Systems.  We support product eligibility and pricing (eRating), forms preparation and registration (eContracting).

Our functions do not replace the Provider technology, such as Dealer Portals. It enhances it by extending functions into the Dealer’s choice of software.  This avoids the need to re-key data during the consumer sales process.

The PEN API is built to integrate with a Provider’s technology so that product information, pricing and forms are all maintained by the Provider.  This ensures that dealer data is accurate and current.

We do not offer a rate or forms hosting solution.  There are a number of excellent administrative software solutions offering Providers the capability to host products all the way through full administration and claims.

PEN works between the dealership and Provider systems; we do not move data between dealership applications.  For example, PEN cannot pull deal data from a DMS into a Menu or Provider Portal.

PEN eliminates the need for Dealers to use Provider Portals during the sales process.

PEN does not have a direct relationship with the Dealer and therefore has no fees to the Dealer.  Our features are embedded into the many Dealer Systems connected to PEN.

Dealer System Providers typically include the integration into their software and PEN is not involved with software pricing between a Dealer System Provider and the Dealer.

PEN is a division of Open Dealer Exchange, LLC (ODE), a joint venture founded in 2009 by CDK Global and Reynolds and Reynolds. We operate independent of our founders.